I was surfing the web looking at Terry Richardson pictures when I came across these pictures that Richardson shot for Reebok last year. The brief was to revitalize the brand's "Classics Collection" with a campaign that would run in VICE Magazine and I think he did an amazing job. All he's working with is a girl in a room, rather basic clothing, and the sneakers, but look what he brought to the job with his humor and verve.
The legendary art director Alex Brodovich famously instructed his student Richard Avedon to "Astonish me!". I've always thought my mantra would be more about delight, but originality, energy, wit and surprise are in there too. Maybe Brodovich did say it best.
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