Echo Beach

While New York was witnessing the birth of Hip Hop in the 80’s, Newport Beach was experiencing a counter culture of its own. A small stretch of the coast was given the name “Echo Beach” and there a new movement in surf emerged in conjunction with the more aggressive direction the sport itself was taking. Neon colors and pattern replaced the boho look of the 1970s. The Californification of the world was beginning.

Photographer Mike Moir was there recording the scene. And now in the publishing equivalent of a super-group Quicksilver and Chronicle Books will be releasing “Eighties at Echo Beach,” written by Jamie Brisick, and designed by none other than frequent guest contributor to this blog, surf archivist, design superstar, and my good friend Tom Adler.

The book is not coming out until later this summer, but for those who can't wait, Partners & Spade are previewing the book and have a few advance copies at their Great Jones Street office/gallery. There's an opening tonight and the space is open to the public on weekends. There will also be a sneak peak at Adler and Danziger Projects' latest collaboration - a set of four new surf related graphic works about which more later.